Zepto Product Photography

Name: TeamTSB
Address: IN
Price range: $$

Pack photography for Zepto, built around the one thing the tile has to communicate: which pack this is.

Zepto readyRaw files included5-7 day deliveryBulk SKU rates

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Snack pack photography for a Zepto listing, shot at the Team TSB studio in Thane

Shot by Team TSB

shooting products: 9 yearsshooting products
brands shot: 500+brands shot
shoot to delivery: 5-7 daysshoot to delivery
included, always: Raw filesincluded, always

White Background Images We've Shot

Shot by Team TSB

White background, product filling the frame, marketplace compliant. Shot at our Thane studio.

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Haven Sky product photography by Team TSB — Haven SkyClear gel in a transparent bottle. The hardest main image there is

Nutrova product photography by Team TSB — NutrovaWhite pack on white, held apart by shadow alone. Capsules show the format

Thank You Farmer product photography by Team TSB — Thank You FarmerFrosted glass and a black cap, shadow kept as a design element

Dalyla Coffee product photography by Team TSB — Dalyla CoffeeMatte black on white, edge definition held all the way down the whisk

Falarasa product photography by Team TSB — FalarasaBack label shot. Nutrition panel legible at listing size

Forest Hill product photography by Team TSB — Forest HillThree SKUs in one frame, lit so every label still reads

Denver product photography by Team TSB — DenverFront pack on pure white, to Amazon main-image spec

Highgrove product photography by Team TSB — HighgroveGlass and liquid, the hardest thing to light clean

The Skin Diet Co. product photography by Team TSB — The Skin Diet Co.A 5ml bottle, still filling the frame at thumbnail size

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Lifestyle Images That Sell

Shot by Team TSB

Lifestyle, model and in-use shots for the other slots. Compliance gets the listing live, these get the click.

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Skincare product photography by Team TSB — SkincareModel slot. Gives scale and skin tone the pack shot cannot

Be Bodywise product photography by Team TSB — Be BodywiseIn use, which answers the question a pack shot leaves open

Man Matters product photography by Team TSB — Man MattersStyled in context so the listing stops looking like a catalogue

Jewellery product photography by Team TSB — JewelleryWorn, so buyers can judge scale against a real neckline

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What Zepto asks for

No public image specification. Zepto onboards brands through a category team and they supply the current brief.
White background pack shot with the product filling most of the tile.
Pack size and variant readable at thumbnail size, because Zepto shows several sizes of the same product next to each other.
Consistency across the range, since your SKUs appear side by side in one grid rather than on separate pages.

The Zepto-specific problem is the variant grid. Your 100g, 250g and 500g packs appear as three adjacent tiles, and so do your six flavours. A shopper is not comparing your product against a competitor at that moment. They are comparing your products against each other, and the only thing separating them in the frame is a number printed on the pack.

Which makes the camera angle a commercial decision rather than an aesthetic one. Whichever face of the pack carries the weight and the variant has to be the face pointing at the lens. That sounds too obvious to say out loud, and it gets missed constantly, because the face a brand instinctively wants to show is the one with the logo on it.

Range consistency is the second half of the same problem. Six flavours shot on different days, under different light, at slightly different distances read as six different brands sitting next to each other. One setup held constant across the whole range, with the packs measured to the same size in frame, is what makes a range look like a range.

Zepto is also, in practice, where a lot of smaller D2C brands land their first quick commerce listing, and often where their packs get shot properly for the first time. If that is you, take delivery of the raw frames. Blinkit and Instamart will ask for the same set within a few months and there is no reason to pay for that shoot twice.

We shoot Zepto ranges at our Thane studio on a courier-in basis, priced at Rs 500 to Rs 1,500 per image with volume rates for a full catalogue. The method is written up in how to take product photos for Zepto.