How to take product photos for Nykaa?
Vertical 3:4, at least five angles, clean background, and colour that holds accurate across an entire shade range.
Beauty packaging is designed to look expensive on a shelf, and the qualities that achieve that are the ones that fight you under lights. Glass, gloss, foil and metallic caps reflect the room, the softbox and the photographer.
Vertical is the format, which puts Nykaa in the same family as Myntra and the opposite of Meesho. Worth settling before the shoot if you list in more than one place.
Shade ranges are the real work. Twenty foundation shades is one lighting setup held absolutely constant while only the product changes, with colour judged against the physical item rather than a monitor. A range where one shade reads warmer than its neighbour looks careless precisely where buyers are comparing.
Swatch and texture frames earn their place because they demonstrate what a bullet point can only assert. Budget product units as well as time: each attempt consumes stock.
Retouching is where beauty quotes go vague. Dust and fingerprints on glass, reflection cleanup, label edges, and colour matching across the range. Ask what level is included before booking, not after.
Our Nykaa photography covers the range, and what cosmetic photography costs explains why beauty prices the way it does.