We charge Rs 500 to Rs 1,500 per image for jewellery, the same range as any other category, and jewellery sits toward the top of that range more often than most categories, because of what each piece needs on set rather than what it is worth.
Why jewellery costs more to shoot
A polished metal surface is a mirror with curves, and a bare studio produces a dull grey piece rather than one that reads as gold or silver. Getting the reflections right takes cards and gobos built around the individual piece, not a lighting setup reused across a tray of products. Gold tone adds another layer: yellow gold, rose gold and gold plate all shift differently under the same light, and each has to be checked against the physical piece rather than judged on a screen.
The per-piece problem
Most product categories batch efficiently: light it once, work through a tray of similar items. Jewellery does not batch the same way. A ring, a pendant and a pair of earrings each reflect differently and each needs its own attention to look right, so a twelve-piece jewellery set takes closer to twelve individual setups than one setup shot twelve times. That is the main reason the per-image number lands higher than a matte product of similar size.
What adds to the quote
Macro detail on clasps, hallmarks and settings is usually worth including separately, since it answers the trust question a jewellery buyer has that a wide shot cannot. Model or hand shots, worth it wherever scale matters, are priced as their own line since they involve a model booking on top of the product photography. Piece handling and insured return shipping also factor in on higher value work, and any studio that does not ask about declared value has not priced that part of the job.
What to ask before you book
Ask whether the quote is per piece or per finished image, since a single ring might need three angles plus a macro detail. Ask how gold tone is checked before delivery, and ask directly whether the studio has shot reflective metal before rather than judging from a general portfolio.
What a jewellery shoot costs, by type
| What you need | How we price it | Where it lands |
|---|---|---|
| Standard jewellery images on white | Per image | Rs 500 to Rs 1,500 per image, toward the top for polished metal |
| Production package (3 white and 2 lifestyle images per piece) | Per product | Rs 5,000 per product for 3 products, down to Rs 3,500 per product at 15 or more |
| Creative package (3 white and 4 lifestyle images, props and styling included) | Per product | Rs 11,500 for 1 product, down to Rs 7,500 per product at 10 or more |
| Large range, 100 or more pieces | Per finished image | Rs 800 to Rs 1,500 per image, 15 to 20 days |
| Macro detail, hand or model shots | Own line on the quote | Quoted from the brief |
Infographics are quoted separately from the photo rate. Courier charges both ways are yours.
Jewellery photography price: common questions
How much does jewellery photography cost in India?
At our Thane studio it is Rs 500 to Rs 1,500 per image, and jewellery sits toward the top of that range more often than most categories. Packages are priced per product, as in the table above.
Why does jewellery cost more to shoot than other products?
Polished metal reflects everything around it, so each piece needs cards and light built around it. Rings, pendants and earrings each reflect differently, so jewellery batches less efficiently than boxed products.
Is the quote per piece or per image?
Ask every studio which one it is. A single ring can need three angles plus a macro detail. We price single images per image and packages per product.
How long does a jewellery shoot take?
Smaller orders come back in 5 to 7 days from the day your pieces arrive. A catalogue of 100 or more pieces takes 15 to 20 days.
See jewellery product photography for how we run a jewellery shoot, and our pricing guide for the range this sits inside.